Without any doubt, social media has dominated the world. We use it to communicate, share news and experiences, and connect with others. But what are social media handles?
A social media handle is a unique identifier that allows people to find you on social media platforms.
It’s important to have a consistent social media handle across all platforms because it makes it easier for people to find and connect with you.
It also helps build your personal brand. In this article, we’ll take a closer look at social media handles and why they’re so important.
What are Social Media Handles?
Your social media handle is the unique name you choose for your profile on each social media platform.
It’s how people will find you and your content, so it’s important to choose a name that’s easy to remember and associate with you.
Handles are analogous to a username on most other websites, but they serve a different purpose on social media.
Some people use their real name as their social media handle, while others use a variation or nickname.
For example, someone may have the username “Thomas123” on Twitter, but their handle would be “@Thomas” (without the numbers).
If you’re using social media for business purposes, it’s generally best to stick with your real name or a close variation of it. That way, people will be able to easily find and connect with you.
If you’re using social media for personal use, you have more leeway in choosing a handle.
You can use your real name, a nickname, or even something completely unrelated to your real name. It’s up to you!
Whichever route you decide to go, make sure your handle is consistent across all platforms. This will make it easier for people to find you no matter where they look.
Social Media Handles are Important for your Business
As a business owner, you should be aware of the importance of social media handles. They provide a way for customers and clients to find and connect with your business on various social media platforms.
Handles also help to create a consistent brand identity across all social media channels. This is important because it helps to build trust and recognition with your target audience.
It helps build trust with potential customers. If someone sees that you have the same name and handle on multiple platforms, they’ll be more likely to trust that you’re a legitimate business.
Think about it this way – if someone is looking for your company on Facebook but can’t find you because you have a different name or handle than what they expected, they’re likely to give up and move on.
On the other hand, if they can easily find you and connect with you on social media, they’re much more likely to become a loyal customer.
When choosing handles for your business, make sure to use keywords that describe your products or services.
Tips for Making Great Social Media Handles
1 – Keep it short: The shorter your social media handle, the easier it is for people to remember.
2 – Be creative: Be creative with your social media handle and try to come up with something that reflects your personality or brand.
3 – Use keywords: If you want people to find you easily, include relevant keywords in your social media handle.
4 – Avoid using underscores: These can be hard to read and often get lost in the noise of social media feeds.
5 – Don’t use profanity: This one should be obvious, but avoid using offensive language in your social media handle.
How to Create Social Media Handles on Different Platforms
Creating a social media handle on every platform is a great way to increase your reach and connect with new audiences.
Here are some tips for creating a social media handle on each platform:
1. Facebook: Choose a Page Name that Represents Your Business or Brand
Your Facebook Page’s name is how people will find and identify your business on the world’s largest social network.
So, it’s the key point to select a name that precisely shows who you are and what you do.
If you have a long or difficult-to-pronounce business name, consider using an abbreviation or acronym instead.
And if you’re rebranding, now is the perfect time to update your Facebook Page name accordingly.
2. Twitter: Keep it Short and Sweet with Your Username
With only 140 characters at your disposal, every character count on Twitter. That’s why it’s important to keep your username as short and sweet as possible.
This way, people will be able to easily find and follow you without taking up too much valuable space in their tweets.
3. Instagram: Use Keywords to Help People Find You in Search
Instagram is all about visuals, but that doesn’t mean your account name can’t be keyword rich. In fact, including keywords in your username can help people discover your account.
Difference Between Social Media Handle, Username, and Display Name
When it comes to social media, there are a lot of terms that get thrown around.
Three of the most common ones are social media handles, usernames, and display names. But what exactly is the difference between these three things?
A social media handle is a unique name that you use to identify yourself on a specific social media platform.
For example, my Twitter handle is @robin. Your social media handle should be short, easy to remember, and consistent across all of your platforms.
Your username is similar to your social media handle in that it’s a unique identifier for you on a specific platform.
Unlike your social media handle, your username is usually not publicly displayed. For example, my Instagram username is robinjohn81.
Your username is typically used to log in to your account and isn’t meant to be seen by others.
Your display name, on the other hand, is what appears next to your profile photo whenever you post something on a given platform.
On most platforms (Facebook and Twitter included), you have the option to change your display name as often as you’d like.
For example, my Facebook display name is Robin Johan but my Twitter display name is RobinJ.
I usually keep my display name consistent across all platforms, but you can mix it up if you want!
So, there you have it – the difference between social media handles username and display name.
Conclusion
As you can see, social media handles are important for several reasons. These handles help your audience easily find your business online.
They create a professional image for your business. Help you keep track of your customers and followers.
Now that you know all this, it’s time to get started on building your social media presence!