If you’ve ever wondered how some YouTubers get their videos to show up first in the search results, then you’re not alone.
Many people don’t realize that there is an entire science behind ranking YouTube videos, just like there is for ranking website pages on Google. This process is called YouTube SEO.
In this blog post, we’re going to give you a crash course on everything you need to know about how to improve YouTube search ranking.
From optimizing your title and description to using the right keywords and tags, we’ll walk you through everything you need to do to get your videos ranking high in YouTube searches.
YouTube target Keywords Research
There are a few key things to bear in mind when researching keywords for your YouTube videos:
- Think about what potential viewers might search for. What terms would they use to find videos like yours?
- Use a keyword research tool like Google AdWords Keyword Planner or Semrush to find popular keywords related to your topic.
- Look at the competition. What keywords are they targeting?
- The balance between popular and long-tail keywords. Don’t forget that long-tail keywords are usually less competitive and can be easier to rank for.
- Use your keywords throughout your video title, description, and tags. it helps youtube recognize your video and match it with relevant searches.
Optimize Channel Description
When it comes to optimizing your channel description, there are a few key things to keep in mind.
Your channel description should be keyword rich. That means including relevant keywords that describe both your channel and your videos.
Including keywords will not only help potential viewers find your channel more easily but will also help YouTube’s algorithm better understand what your channel is all about.
Keep in mind that potential viewers will only see the first few lines of your description, so make sure you include the most important information upfront.
Be sure to include a call to action in your channel description, such as “subscribe now” or “watch our latest video.”
By including a call to action, you’ll encourage potential viewers to take the next step and subscribe to or watch one of your videos.
Optimize Video Titles
For better YouTube SEO, your video title is one of the first things potential viewers see when they come across your content.
So it’s important to make sure it’s optimized for both search engines and humans.
Follow these tips while optimizing your video titles:
- Keep it short and sweet
Viewers have a short attention span, so make sure your title accurately reflects the content of your video.
- Use keywords wisely
Include relevant keywords in your title so that viewers can easily find your video when they’re searching for specific topics.
However, don’t stuff your title with too many keywords – this will only turn viewers away.
- Make it catchy and unique
Your title should be eye-catching and memorable so that viewers are more likely to click on it over other videos with similar content. Be creative!
Optimize Video Descriptions
When it comes to ranking your videos on YouTube, optimizing your video description is key.
1 –Make sure to include relevant keywords in the description so that YouTube’s search algorithm can easily identify and improve YouTube SEO and search ranking.
2 –Don’t stuff your video descriptions with too many keywords or try to include too much information – keep it short, sweet, and informative so that viewers will want to read it.
Optimize Video Content
You can optimize your video content for better YouTube search. Be sure that your videos are of high quality. This means having interesting, well-produced content that viewers will want to watch.
Select Video Category
There are several ways to ensure your YouTube videos are being seen by the right people and appearing in search results.
One way to do this is to select an appropriate video category for your content.
There are currently 15 different categories to choose from, so take some time to browse through them and see which one best suit your content.
This makes it easier for people who are interested in that particular topic to find your video. Using specific categories can also help to improve YouTube search ranking for your video.
Be sure to select an appropriate video category when uploading new content. It could make all the difference in terms of getting discovered and increasing your view count!
Use an Eye-Catching thumbnail
Think of your thumbnail as it should be high-quality and informative, without being too busy or messy.
For creating an eye-catching thumbnail keep these points in mind:
Use high-quality images: The resolution of your thumbnail should be at least 1280 x 720 pixels. Anything less than that will look blurry on larger screens.
Make it relevant: Your thumbnail should be representative of the content of your video.
Use bright colors: Bright colors are more eye-catching than muted tones. However, don’t go overboard with neon or other attention-grabbing colors–you don’t want your thumbnail to look like an advertisement.
Keep it simple: Don’t try to fill in too much information. A title and one or two short phrases are all you need in your thumbnail.
Add a Subtitle for the Video
Adding a subtitle to your video can help improve YouTube search ranking and its YouTube SEO.
Make sure it matches the audio. If your subtitle doesn’t match the audio of your video, it can be confusing or off-putting to viewers.
Make sure the text is easy to read, and that it’s timed correctly with the spoken word.
The use of proper grammar and punctuation is the key point. This may seem like a small detail, but using proper grammar and punctuation can make your subtitle more readable and professional-looking.
Preview your changes before you publish them. Before you save any changes to your video, preview them first to make sure they look and sound good. This will help avoid any unwanted surprises when you publish your updated video
Add cards to your video
Cards are a great way to promote other videos on your channel, or even just direct viewers to websites, products, or services that you’re selling.
Five cards can be added per video, and they appear on the screen for about 5 to 20 seconds.
You can add an image card or a video card:
Image Card: Select an image from your computer or YouTube’s library of photos. Add some text and link it to another video or playlist on your channel or to an external website.
Video Card: Select a video from your channel that you want to feature.
Add Relevant Tags to Video
Adding relevant tags to your videos is one of the most important aspects of YouTube SEO.
Including a mix of both broad and specific keywords in your tags will help you reach a wider audience while still attracting viewers who are interested in your content.
For example, if you’re creating a cooking video, some relevant tags could be “cooking,” “recipes,” and “stovetop chicken.”
Don’t stuff your tags with too many keywords, however, as this can negatively affect your video’s ranking.
When adding tags to your videos, keep in mind that quality is more important than quantity. by including a few well-chosen keywords, you can improve your YouTube search ranking and reach your target audience.
Make use of Hashtags
By including relevant hashtags in your video titles and descriptions, you can make your videos more discoverable by those searching for topics related to your content.
When selecting hashtags for your videos, it is important to consider both popular and niche keywords. Make sure to choose hashtags that are relevant to the content of your video.
Using irrelevant or unrelated hashtags will not only fail to improve YouTube search ranking but could also result in your video being removed from YouTube altogether.
A practical and approximate way to use a maximum of three to five hashtags per video.
Promote Video
Promote your videos on social media to improve YouTube search ranking. Share your videos on social media platforms like Facebook, Twitter, and Tumblr to get more views and engagement.
Make sure to include links back to your video on YouTube so that viewers can easily find it.